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Deb R. Brimer, Writer

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About Brimer Lane Publishing Group

Brimer-Lane Publishing Group has been a leading third party publisher in the Dallas-Fort Worth Metroplex since 1973. Unlike the average third party publisher – whose expertise revolves around ad sales – Brimer-Lane is a creative-based company with core competencies in every aspect of publication development and management. Founded and managed by award-winning writer Deb R. Brimer, Brimer-Lane is proficient in product development, strategic implementation, editorial quality, marketing and distribution.


Although Brimer-Lane has published countless products for trade organizations and chambers of commerce, its most acclaimed third party publication is Metroplex Technology Magazine (formerly Telecom Corridor Business Magazine and Richardson Magazine). With a global readership of tech professionals, this was the second-largest economic development publication in the Dallas area during Brimer-Lane’s 20-year tenure at its helm.


After creating successful publications for other parties for 33 years, Brimer-Lane entered the independent publishing market in 2006 by establishing HealthNet Media, its healthcare and fitness brand. And in January 2007, HealthNet Media premiered Mesquite HealthNet Magazine in the Dallas suburb of Mesquite, Texas.


Brimer-Lane Publishing Group’s other brand, Brimer-Lane Communications, provides advertising support and design to Mesquite HealthNet advertisers as well as creative services and print products to a diversified client base.


Leadership


Deb R. Brimer
Founding Partner, Brimer-Lane Publishing Group
Co-Publisher/Editor/Writer, Mesquite HealthNet Magazine


A published writer at 20 and founder of Brimer-Lane at 23, Brimer entered the business arena in an era when young women entrepreneurs were a novelty. Nevertheless, she implemented quality standards at Brimer-Lane that are still unmatched today in third party publishing.


While competitors focused on creating vehicles in which to sell ads, Brimer’s vision has always centered on developing viable mediums that offer value to communities, advertisers and readers alike. Consequently, Brimer’s philosophies for building publications from-the-ground-up have kept Brimer-Lane in the industry forefront for 34 years. And those principles are the vital components of Mesquite HealthNet Magazine.

Deb R. Brimer

As a veteran writer, Brimer has interviewed some of the world’s most renowned personalities – from music legend Willie Nelson to Tom Hicks, owner of the Dallas Stars NHL Hockey Team and Texas Rangers MLB Team, and Jack Kilby, inventor of the computer chip. Brimer is listed in the Who’s Who of American Women, Who’s Who in Emerging Leaders and Who’s Who in Executives and Professionals. In 2000, the International Biographical Centre in Cambridge, England named Brimer one of the Outstanding Writers of the 20th Century.



Fran Stepps
Partner, Brimer-Lane Publishing Group
Co-Publisher/Advertising, Mesquite HealthNet Magazine


Fran Stepps has gone full circle in her career. As an Air Force Sergeant during the Vietnam War, Stepps was continuously singled out as Airman of the Month. A medical tech at Lackland AFB in San Antonio, Stepps excelled in plastic surgery, urology, orthopedics and ICU neurosurgery.

After her military stint, Stepps spent a decade in corporate management before starting her own human resources company in Dallas. She joined the Brimer-Lane management team in 1980 and became a partner in 2007.

Stepps has not only returned to her medical roots with Mesquite HealthNet Magazine; her healthcare and corporate background as well as her advertising expertise enables her to communicate more effectively with advertisers and provide unparalleled customer service.


Fran Stepps
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